Privacy Policy - At Home Coffee

Effective Date: 2 June 2025

Nova Innovations Pty Ltd ("Nova Rewards", "we", "us", or "our") operates the At Home Coffee App ("App") on behalf of At Home Coffee ("Partner Brand"). This Privacy Policy explains how we collect, use, disclose, and store your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using the App, you consent to the handling of your personal information as described in this Privacy Policy.

1. What Personal Information We Collect

We may collect the following types of personal information:

1. Information You Provide Directly
   • Name
   • Email address
   • Mobile phone number
   • Date of birth
   • Your preferences and feedback
2. Information We Collect Automatically
   • Device information and operating system
   • Usage and activity logs within the App
   • Location data (if you choose to enable it)
   • IP address and device identifiers
3. Transaction and Loyalty Activity
   • In-store and online purchase history
   • Points earned and redeemed
   • Rewards activity
   • Engagement with partner offers

We only collect personal information necessary for the delivery and management of the loyalty program.

2. Why We Collect Your Information

We collect and use your personal information for the following purposes:

• To register and manage your account
• To operate and administer the loyalty program
• To track eligible purchases and allocate rewards
• To personalise your experience and show relevant offers
• To communicate with you about program updates, rewards, and offers
• To ensure compliance with legal obligations and prevent misuse or fraud

3. How We Collect Your Information

We collect your personal information:

• When you register or update your profile in the App
• When you make eligible purchases in-store or online
• When you interact with the App or promotional content
• From third-party merchant partners, to confirm purchase eligibility
• Through support communications and feedback

4. Disclosure of Personal Information

We may disclose your personal information to:

1. At Home Coffee, for program management and customer engagement
2. Merchant partners, to verify and track eligible transactions
3. Service providers, such as IT, data analytics, and hosting providers
4. Regulators or law enforcement, where required by law

We do not sell your personal information to any third parties.

5. Direct Marketing

We may use your contact information to send you updates, promotional content, or rewards-related notifications. You can opt out of marketing at any time via:

1. The App's settings
2. The "unsubscribe" link in emails
3. Contacting us directly at the details below

We comply with the Spam Act 2003 (Cth) when sending electronic communications.

6. Cross-Border Disclosure

Some of the service providers we use may be located outside Australia. If personal information is disclosed to overseas recipients (e.g., cloud service providers), we will take reasonable steps to ensure that they comply with the Australian Privacy Principles or equivalent data protection obligations.

7. Data Storage and Security

We store your information securely and implement technical and organisational safeguards to protect it against misuse, interference, loss, unauthorised access, modification, or disclosure.

If a data breach occurs that is likely to result in serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches (NDB) scheme.

8. Access and Correction

You have the right to:

• Request access to personal information we hold about you
• Request correction of your personal information if it is inaccurate, outdated, incomplete, or misleading

To make a request, contact us using the details below. We may need to verify your identity before processing your request.

9. Complaints

If you have a concern or complaint about how we handle your personal information:

• Please contact us directly using the details below.
• If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) via www.oaic.gov.au.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices or legal obligations. If we make significant changes, we will notify you within the App or via email. The updated policy will always be available within the App.

11. Contact Us

For questions, access requests, corrections, complaints, or general enquiries:

Nova Innovations Pty Ltd Email: hello@novarewards.co